TheoryCraftMarketing - Digital Marketing & Creative Agency

THEORYCRAFT

MARKETING

A leading video game marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.

Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.

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100m+

Mobile Installs

5m+

Steam Wishlists

$11m+

Managed Media Spend

12m+

Tracked Game Sales

Awards Won

OUR PROJECTS.

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WHAT WE DO.

We’re a gaming and entertainment marketing agency helping studios and brands scale through data-driven video game marketing and user acquisition. From mobile game marketing to global launches, our game marketing agency builds high-impact campaigns measured by real ROI - delivering efficient growth with cultural impact.

Paid Media & User Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

Paid

Media

User

Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

TRUSTED BY CLIENTS

LET’S POWER CULTURAL MOMENTS IN GAMING AND ENTERTAINMENT

Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.

Insights

Creative

Sep 17, 2026•1min read

UA Creative Strategy: Why Creative and Performance Teams Should Merge

UA Creative Strategy: Why Your Best Ads Come From One Team, Not Two Most studios split creative and performance marketing into separate teams by default - and it quietly caps UA performance. Creative gets briefed on brand instead of data, performance optimizes bids instead of the thing that actually moves the needle, and winning ads take weeks to replace instead of days. Here's how Theorycraft merges the two into one team, one metric, and one fast feedback loop.

#UA Creative Strategy#Performance Marketing#Creative Production+1 more

Your Gamescom Checklist: How Developers Can Make the Most of Cologne

Game Marketing Strategy

Aug 21, 2026•1min read

Your Gamescom Checklist: How Developers Can Make the Most of Cologne

Gamescom is the biggest week on the gaming calendar - but showing up unprepared burns a week and a budget with nothing to show for it. Here's our checklist for getting the most out of the show, from pitch and press outreach weeks out to follow-up after the doors close.

#Gamescom#Indie Game Marketing#Game Marketing+5 more

Gaming Is Bigger Than Movies and Music Combined

Gaming Industry Statistics

Aug 14, 2026•1min read

Gaming Is Bigger Than Movies and Music Combined

Gaming generates more revenue than movies and music combined - and the audience playing isn't who most Western marketers picture. We break down the numbers on revenue, demographics, and attention that matter for any brand entering the West.

#gaming industry statistics#Western market entry#gaming demographics+3 more

OUR PARTNERS

OUR MARKETING PARTNERS

AWARDS

AWARDS

NYX Game Awards - GOLD Award

Communicator Awards - Award Of Distinction

DesignRush - Top PPC Management Agency

Vendry - Top Agency To Work With

Lets Chat

Global Team Global Reach - We're waiting to work with you.

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