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THEORYCRAFT
MARKETING
A leading gaming and entertainment marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.
Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.
100m+
Mobile Installs
5m+
Steam Wishlists
$11m+
Managed Media Spend
12m+
Tracked Game Sales
5
Awards Won
OUR PROJECTS.
Gaming & Entertainment Paid Media Expertise
Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.
Premium Paid Media & User Acquisition Management
Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.
Cross-Platform Gaming & Entertainment Expertise
We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.
Advanced Audience Targeting & Optimisation
Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.
TRUSTED BY CLIENTS
Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.
Learn how to structure a game marketing budget for a successful launch. This guide breaks down how much to spend on paid ads, influencers, PR, Steam wishlist growth, and post-launch scaling to maximize ROI for indie and AAA games alike.
In today’s UA landscape, success isn’t driven by bigger budgets—it’s driven by better creatives. As platforms like Meta and TikTok rely more on automation, creative testing has become the key lever for performance. A structured UA creative testing pipeline enables teams to rapidly test, learn, and iterate - unlocking lower CPIs, higher ROAS, and scalable growth.
AI is transforming video game marketing, from smarter user acquisition to real-time creative optimisation and personalised campaigns. In 2026, success across mobile, PC, and console depends on how effectively studios leverage AI-driven insights and automation. Discover how AI is reshaping game marketing - and why combining it with human strategy is the key to scaling globally.
OUR PARTNERS
OUR MARKETING PARTNERS
AWARDS
NYX Game Awards - GOLD Award
Communicator Awards - Award Of Distinction
DesignRush - Top PPC Management Agency
Vendry - Top Agency To Work With
