TheoryCraftMarketing - Digital Marketing & Creative Agency

THEORYCRAFT

MARKETING

A leading gaming and entertainment marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.

Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.

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100m+

Mobile Installs

5m+

Steam Wishlists

$11m+

Managed Media Spend

12m+

Tracked Game Sales

Awards Won

OUR PROJECTS.

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WHAT WE DO.

We’re a gaming and entertainment marketing agency helping studios and brands scale through data-driven video game marketing and user acquisition. From mobile game marketing to global launches, our game marketing agency builds high-impact campaigns measured by real ROI - delivering efficient growth with cultural impact.

Paid Media & User Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

Paid

Media

User

Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

TRUSTED BY CLIENTS

LET’S POWER CULTURAL MOMENTS IN GAMING AND ENTERTAINMENT

Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.

Insights

Data vs Instinct: What Actually Wins in Game Marketing Today?

Industry Insights

Apr 23, 2026•1min read

Data vs Instinct: What Actually Wins in Game Marketing Today?

Data vs instinct in game marketing isn’t a binary choice - it’s the combination that drives real performance. In 2026, leading video game marketing agencies use data to optimise - campaigns and instinct to create standout creative that resonates with players. From mobile user acquisition to PC and console launches, the most successful games blend analytics with experience to scale effectively in an increasingly competitive market.

#Video Game Marketing#Game Marketing#UA

Why Western Expansion Is the Biggest Opportunity for Asian Game Studios

East To West

Apr 17, 2026•1min read

Why Western Expansion Is the Biggest Opportunity for Asian Game Studios

Western expansion is the biggest growth opportunity for Asian game studios in 2026. With higher ARPU, massive PC and console markets, and proven demand for Asian titles, success comes down to localisation, creative-led user acquisition, and platform-specific strategy. Discover how a gaming marketing agency can help scale your game globally.

#Mobile Game Marketing#Video Game Marketing#Asia Game Marketing+1 more

Creative

Apr 10, 2026•1min read

Creative Is the New Targeting: How Ad Creative Drives Performance in 2026

Creative has become the most powerful driver of performance in 2026, replacing traditional targeting as platforms rely on algorithms to find the right players. For mobile, PC, and console games, success now depends on high-impact, gameplay-first ad creative that captures attention fast and converts. A modern gaming marketing agency uses data-driven creative testing to scale campaigns and turn engagement into installs, wishlists, and sales.

#Steam Marketing#Mobile App Marketing#Mobile game creatives+2 more

OUR PARTNERS

OUR MARKETING PARTNERS

AWARDS

AWARDS

NYX Game Awards - GOLD Award

Communicator Awards - Award Of Distinction

DesignRush - Top PPC Management Agency

Vendry - Top Agency To Work With

Lets Chat

Global Team Global Reach - We're waiting to work with you.

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