C
R
A
F
T
I
N
G
C
U
L
T
U
R
E
THEORYCRAFT
MARKETING
A leading gaming and entertainment marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.
Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.
100m+
Mobile Installs
5m+
Steam Wishlists
$11m+
Managed Media Spend
12m+
Tracked Game Sales
5
Awards Won
OUR PROJECTS.
Gaming & Entertainment Paid Media Expertise
Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.
Premium Paid Media & User Acquisition Management
Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.
Cross-Platform Gaming & Entertainment Expertise
We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.
Advanced Audience Targeting & Optimisation
Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.
TRUSTED BY CLIENTS
Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.
Most indie developers spend months building their game and minutes on their Steam page. In this post, we break down the eight most common reasons Steam pages fail to convert visitors into wishlists - and what to do about each one.
Learn how to market your game on Steam in 2026. This complete Steam marketing guide covers store page optimisation, wishlists, Next Fest, influencer marketing, paid UA, and launch strategy for indie developers.
Steam Next Fest can generate more wishlists in a single week than months of traditional marketing—but only for games that arrive prepared. Discover how to maximise Steam festival performance through wishlist growth strategies, demo optimisation, influencer marketing, paid user acquisition, and Steam store page optimisation. Learn how to turn Next Fest visibility into long-term momentum, stronger launch results, and sustainable success for your PC game.
OUR PARTNERS
OUR MARKETING PARTNERS
AWARDS
NYX Game Awards - GOLD Award
Communicator Awards - Award Of Distinction
DesignRush - Top PPC Management Agency
Vendry - Top Agency To Work With
