TheoryCraftMarketing - Digital Marketing & Creative Agency

THEORYCRAFT

MARKETING

A leading video game marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.

Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.

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100m+

Mobile Installs

5m+

Steam Wishlists

$11m+

Managed Media Spend

12m+

Tracked Game Sales

Awards Won

OUR PROJECTS.

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WHAT WE DO.

We’re a gaming and entertainment marketing agency helping studios and brands scale through data-driven video game marketing and user acquisition. From mobile game marketing to global launches, our game marketing agency builds high-impact campaigns measured by real ROI - delivering efficient growth with cultural impact.

Paid Media & User Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

Paid

Media

User

Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

TRUSTED BY CLIENTS

LET’S POWER CULTURAL MOMENTS IN GAMING AND ENTERTAINMENT

Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.

Insights

Why Western Creators Are the Key for Asian Mobile and PC Game Studios Breaking Into the West (and How to Fix the Time Zone Problem)

influencer marketing

Nov 2, 2026•1min read

Why Western Creators Are the Key for Asian Mobile and PC Game Studios Breaking Into the West (and How to Fix the Time Zone Problem)

Asian studios build some of the world’s most successful mobile and PC games, but winning Western players takes more than translation and ad spend. Creators are the trust layer that connects a game to a new audience. Here’s why they matter, and how to beat the time zone and communication gaps that derail so many campaigns.

#influencer marketing#creator marketing#mobile games+9 more

When Is the Best Time to Launch a Game on Steam in 2027?

Steam Marketing

Oct 23, 2026•1min read

When Is the Best Time to Launch a Game on Steam in 2027?

Valve has published the Steam event calendar for the first half of 2027, which means you can now plan your launch date around Next Fest, seasonal sales and themed fests instead of guessing. In this guide we map out every confirmed date, the launch windows worth targeting, the weeks to avoid, and the extra calendar factors Asian studios need to plan for when launching to Western players.

#Steam Launch#Steam Sales 2027#Steam Next Fest+2 more

gamescom asia 2026: Theorycraft Marketing Heads to Bangkok for the First Time

Events

Oct 16, 2026•1min read

gamescom asia 2026: Theorycraft Marketing Heads to Bangkok for the First Time

Theorycraft Marketing is attending gamescom asia x Thailand Game Show in Bangkok for the first time this October. Here's our guide to the event, why Southeast Asia matters, and how to book a meeting with our team.

#gamescom asia#gamescom asia 2026#Southeast Asia games market+4 more

OUR PARTNERS

OUR MARKETING PARTNERS

AWARDS

AWARDS

NYX Game Awards - GOLD Award

Communicator Awards - Award Of Distinction

DesignRush - Top PPC Management Agency

Vendry - Top Agency To Work With

Lets Chat

Global Team Global Reach - We're waiting to work with you.

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