TheoryCraftMarketing - Digital Marketing & Creative Agency

THEORYCRAFT

MARKETING

A leading gaming and entertainment marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.

Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.

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100m+

Mobile Installs

5m+

Steam Wishlists

$11m+

Managed Media Spend

12m+

Tracked Game Sales

Awards Won

OUR PROJECTS.

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WHAT WE DO.

We’re a gaming and entertainment marketing agency helping studios and brands scale through data-driven video game marketing and user acquisition. From mobile game marketing to global launches, our game marketing agency builds high-impact campaigns measured by real ROI - delivering efficient growth with cultural impact.

Paid Media & User Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

Paid

Media

User

Acquisition

Gaming & Entertainment Paid Media Expertise

Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.

Premium Paid Media & User Acquisition Management

Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.

Cross-Platform Gaming & Entertainment Expertise

We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.

Advanced Audience Targeting & Optimisation

Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.

TRUSTED BY CLIENTS

LET’S POWER CULTURAL MOMENTS IN GAMING AND ENTERTAINMENT

Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.

Insights

Culturalization vs Localization: Why It Matters in Game Marketing

Video Game Marketing

May 22, 2026•1min read

Culturalization vs Localization: Why It Matters in Game Marketing

Game localization helps players understand your game — culturalization helps them connect with it. In today’s global gaming market, translation alone is not enough to drive installs, wishlists, and engagement. Successful game marketing now requires region-specific creatives, influencer partnerships, community management, and user acquisition strategies that resonate culturally with local audiences across mobile, PC, and console gaming.

#culturalization#game localization#gaming marketing agency+2 more

How to Structure Your Marketing Budget for a Game Launch

Video Game Marketing

May 14, 2026•1min read

How to Structure Your Marketing Budget for a Game Launch

Learn how to structure a game marketing budget for a successful launch. This guide breaks down how much to spend on paid ads, influencers, PR, Steam wishlist growth, and post-launch scaling to maximize ROI for indie and AAA games alike.

#game marketing budget#game launch marketing#video game marketing+6 more

Creative

May 5, 2026•1min read

How to Build a High-Performing UA Creative Testing Pipeline

In today’s UA landscape, success isn’t driven by bigger budgets—it’s driven by better creatives. As platforms like Meta and TikTok rely more on automation, creative testing has become the key lever for performance. A structured UA creative testing pipeline enables teams to rapidly test, learn, and iterate - unlocking lower CPIs, higher ROAS, and scalable growth.

#performance marketing creatives#ad creative optimization#gaming user acquisition strategy+3 more

OUR PARTNERS

OUR MARKETING PARTNERS

AWARDS

AWARDS

NYX Game Awards - GOLD Award

Communicator Awards - Award Of Distinction

DesignRush - Top PPC Management Agency

Vendry - Top Agency To Work With

Lets Chat

Global Team Global Reach - We're waiting to work with you.

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