C
R
A
F
T
I
N
G
C
U
L
T
U
R
E
THEORYCRAFT
MARKETING
A leading video game marketing agency, known for award-winning expertise, data-driven strategies, and measurable results.
Whether you’re launching a new game or scaling an existing title, we act as an extension of your team to deliver performance at every stage. As a gaming and entertainment marketing agency, we specialise in user acquisition, paid media, creative strategy, and influencer partnerships across PC, mobile, and console. Every campaign is data-led, culturally relevant, and built to drive measurable growth.
100m+
Mobile Installs
5m+
Steam Wishlists
$11m+
Managed Media Spend
12m+
Tracked Game Sales
5
Awards Won
OUR PROJECTS.
Gaming & Entertainment Paid Media Expertise
Decades of experience delivering paid media and user acquisition campaigns for video games and entertainment brands, driving growth at every stage across mobile, PC, and console.
Premium Paid Media & User Acquisition Management
Our team provides hands-on management for paid media and user acquisition campaigns, executing agile, ROI-driven strategies across global platforms and time zones.
Cross-Platform Gaming & Entertainment Expertise
We run performance-driven paid media campaigns across Meta, TikTok, Reddit, Google, and more - supporting user acquisition for mobile, PC, console, and entertainment brands.
Advanced Audience Targeting & Optimisation
Using advanced targeting, first-party data, and continuous optimisation, we capture and retarget high-value audiences across devices and channels to maximise user acquisition performance.
TRUSTED BY CLIENTS
Looking for a gaming and entertainment marketing agency to scale your next launch? From paid media and user acquisition to influencer and celebrity partnerships, we help video games and entertainment brands drive measurable growth and cultural impact. Let’s talk.
Gaming generates more revenue than movies and music combined - and the audience playing isn't who most Western marketers picture. We break down the numbers on revenue, demographics, and attention that matter for any brand entering the West.
Theorycraft's second year at ChinaJoy delivered deeper partner relationships and a wave of new studio conversations - a clear signal that demand for Chinese-to-Western gaming expansion is accelerating.
Localization translates a game. Culturalization makes it resonate. Learn the key differences - and why both matter for successful game marketing.
OUR PARTNERS
OUR MARKETING PARTNERS
AWARDS
NYX Game Awards - GOLD Award
Communicator Awards - Award Of Distinction
DesignRush - Top PPC Management Agency
Vendry - Top Agency To Work With
