LAST WAR: SURVIVAL GAME
We developed a comprehensive strategy for Last War: Survival Game, crafting an integrated marketing campaign that would introduce the game to a global audience.
Position Last War: Survival as the most downloaded mobile game in the US by leveraging strategic marketing, viral campaigns, and engaging partnerships to drive installs and brand recognition. We were tasked by First Fun in Hong Kong to engage a popular super hero character to promote Last War and increase it’s visibility in the US.
Strategic Marketing – Focus on targeting high-value users.
Viral Campaigns – Engage audiences through interactive content.
Partnerships – Collaborate with influencers and brands.
Increased Visibility – Improve user acquisition and brand recognition.
THE GAME
PLAN
THE
PERFORMANCE
The Last War x Antony Starr campaign was an extraordinary success, driving over 12.5 million downloads and propelling the game to become the #1 most downloaded game in the US. It also claimed the title of the highest-grossing game in the US, generating over $100 million per month.
This ground-breaking collaboration not only set records but also solidified Last War as a dominant force in the mobile gaming industry.
Antony Starr’s team was thrilled with the shoot day, praising the seamless organization and collaborative atmosphere. Thanks to meticulous planning and efficient execution, we completed all the creative deliverables on schedule, exceeding expectations. The smooth production process ensured we captured top-quality content while maintaining a positive and energized environment—a testament to the strong partnership between Last War and Antony’s team.
4.1m+
ACTIVE DAILY USERS
12.5m+
US DOWNLOADS
$100m+
30 DAY REVENUE
10
USER AVG SESSIONS/DAY
Theorycraft Marketing excels in business negotiations, swiftly resolving complex cases while ensuring clear communication and professional insights.
樊子恒
FUNFLY PTE. LTD
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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