Stay ahead of the game with expert insights, proven strategies, and the latest trends in video game marketing from the TheoryCraft team.
Learn how to structure a game marketing budget for a successful launch. This guide breaks down how much to spend on paid ads, influencers, PR, Steam wishlist growth, and post-launch scaling to maximize ROI for indie and AAA games alike.
In today’s UA landscape, success isn’t driven by bigger budgets—it’s driven by better creatives. As platforms like Meta and TikTok rely more on automation, creative testing has become the key lever for performance. A structured UA creative testing pipeline enables teams to rapidly test, learn, and iterate - unlocking lower CPIs, higher ROAS, and scalable growth.
AI is transforming video game marketing, from smarter user acquisition to real-time creative optimisation and personalised campaigns. In 2026, success across mobile, PC, and console depends on how effectively studios leverage AI-driven insights and automation. Discover how AI is reshaping game marketing - and why combining it with human strategy is the key to scaling globally.
Data vs instinct in game marketing isn’t a binary choice - it’s the combination that drives real performance. In 2026, leading video game marketing agencies use data to optimise - campaigns and instinct to create standout creative that resonates with players. From mobile user acquisition to PC and console launches, the most successful games blend analytics with experience to scale effectively in an increasingly competitive market.
Western expansion is the biggest growth opportunity for Asian game studios in 2026. With higher ARPU, massive PC and console markets, and proven demand for Asian titles, success comes down to localisation, creative-led user acquisition, and platform-specific strategy. Discover how a gaming marketing agency can help scale your game globally.
Creative has become the most powerful driver of performance in 2026, replacing traditional targeting as platforms rely on algorithms to find the right players. For mobile, PC, and console games, success now depends on high-impact, gameplay-first ad creative that captures attention fast and converts. A modern gaming marketing agency uses data-driven creative testing to scale campaigns and turn engagement into installs, wishlists, and sales.
Scaling a PC game from soft launch to global success requires more than a great product - it demands a data-driven strategy across wishlists, user acquisition, and creator marketing. A video game marketing agency builds early traction through Steam optimisation, influencers, and paid media, then converts that momentum into a high-impact launch and long-term global scale.
A gaming marketing agency in 2026 does far more than run ads. From user acquisition and creative strategy to global scaling, discover how a modern video game marketing agency drives real growth for mobile and PC games.
We’re back from #GDC2026 and it’s clear the future of video game marketing is evolving fast. From smarter user acquisition strategies to global expansion in mobile game marketing, we had incredible conversations with teams shaping the next generation of hits.
Theorycraft Marketing is heading to GDC 2026. As a leading game marketing and user acquisition agency, we help studios scale globally with data-driven performance marketing for games. If you're attending GDC and want to discuss growth strategies, global launches, or scaling your game marketing campaigns, let’s connect in San Francisco.
Steam remains the most powerful demand engine in PC gaming. In The Playbook for Steam Success (2026), we break down Steam’s discovery algorithm, wishlist strategy, store page optimisation, launch momentum tactics, and long-tail growth frameworks used by breakout indie and AAA hits alike.
Theorycraft Marketing is a Preferred Reddit Partner for 2026, delivering expert Reddit ads management, beta access, and high-performance campaigns.
Celebrity partnerships are transforming gaming, turning launches into cultural moments. But in this space, success demands more than star power - it requires authenticity, creative alignment, and strategy. Theorycraft Marketing helps studios pair the right talent with high-performance campaigns that drive installs, engagement, and real growth.
Theorycraft Marketing helped FUNFLY elevate Last War: Survival globally by securing Daniel Wu for a high-impact celebrity campaign. Blending gaming marketing expertise with entertainment influence, we drove player acquisition, brand awareness, and cultural impact across global and Chinese markets.
From launching AAA titles to turning mobile games into global phenomena, Theorycraft Marketing helps the world’s biggest games publishers, developers, platforms, and entertainment brands craft culture, drive player acquisition, and deliver measurable results through paid media, influencer campaigns, and full-service creative production.
Get in touch with our expert team to discuss your next gaming project.
