Game MarketingInsights

Stay ahead of the game with expert insights, proven strategies, and the latest trends in video game marketing from the TheoryCraft team.

Latest Articles

Celebrity Partnerships

Nov 21, 2025•1min read

How Celebrity Partnerships Are Reshaping Gaming & Entertainment - And Why Brands Need a Specialist Agency Behind Them

Celebrity partnerships are transforming gaming, turning launches into cultural moments. But in this space, success demands more than star power - it requires authenticity, creative alignment, and strategy. Theorycraft Marketing helps studios pair the right talent with high-performance campaigns that drive installs, engagement, and real growth.

#Celebrity Partnerships#Brand Partnerships

Daniel Wu x Last War: Survival - How Theorycraft Marketing Crafted a Global Gaming & Entertainment Campaign

Projects

Oct 31, 2025•1min read

Daniel Wu x Last War: Survival - How Theorycraft Marketing Crafted a Global Gaming & Entertainment Campaign

Theorycraft Marketing helped FUNFLY elevate Last War: Survival globally by securing Daniel Wu for a high-impact celebrity campaign. Blending gaming marketing expertise with entertainment influence, we drove player acquisition, brand awareness, and cultural impact across global and Chinese markets.

#Chinese Game Marketing#Celebrity Collaboration

How Theorycraft Marketing Helps the World’s Biggest Games and Entertainment Brands Stand Out

About Us

Oct 31, 2025•1min read

How Theorycraft Marketing Helps the World’s Biggest Games and Entertainment Brands Stand Out

From launching AAA titles to turning mobile games into global phenomena, Theorycraft Marketing helps the world’s biggest games publishers, developers, platforms, and entertainment brands craft culture, drive player acquisition, and deliver measurable results through paid media, influencer campaigns, and full-service creative production.

#Strategy#Gaming & Entertainment Marketing#Video Game Marketing+1 more

Events & Conferences

Aug 10, 2025•1min read

Theorycraft Marketing at ChinaJoy 2025

Theorycraft Marketing had an amazing time at ChinaJoy 2025 in Shanghai, hosting our own booth and connecting with game developers, publishers, and partners from around the world. The event was a fantastic opportunity to share insights, explore new collaborations, and strengthen relationships that help great games succeed globally.

#ChinaJoy 2025#Gaming events#Game marketing+5 more

Events & Conferences

Aug 10, 2025•1min read

Theorycraft Marketing Headlining PGC Shanghai: How Celebrity & Brand Collaborations Can Supercharge Game Growth in the West

At PGC Shanghai last week, we headlined the conference with an in-depth look at how celebrity and brand collaborations can help games break into the Western market. Using a standout case study with actor Antony Starr, Our MD Nick showed how the right partnership can drive massive awareness, engagement, and revenue. Theorycraft Marketing has built a reputation as a specialist in this space - helping games of all sizes achieve global success through data-driven strategy and creative execution.

#Pocket Gamer Connects#PGC Shanghai#Celebrity marketing+7 more

Nick Ellis to Speak at ChinaJoy: Unpacking the Power of Celebrity Collaborations in Gaming

East To West

Aug 10, 2025•1min read

Nick Ellis to Speak at ChinaJoy: Unpacking the Power of Celebrity Collaborations in Gaming

Nick Ellis, Managing Director at Theorycraft Marketing, is set to speak at Pocket Gamer Connects Shanghai on July 30th. In his session, he’ll break down the award-winning campaign behind Last War: Survival and explain how the right celebrity collaboration - in this case with Antony Starr - helped the game top global charts. Expect practical insights for developers and marketers looking to expand from East to West and make brand partnerships actually work.

#East To West#Mobile Games#Partnerships+1 more

Digital Marketing

May 13, 2025•1min read

The Future of Digital Marketing in 2024

Explore the emerging trends and technologies that are shaping the future of digital marketing in 2024 and beyond.

#marketing#digital#technology+3 more

Content Marketing

May 8, 2025•1min read

Content Marketing Strategies That Drive Results

Learn proven content marketing strategies that can help your business achieve better engagement and conversion rates.

#content#marketing#strategy+3 more

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