This year’s ChinaJoy in Shanghai was bigger, brighter, and busier than ever - and Theorycraft Marketing was right in the middle of it all. We were proud to have our very own booth at the 2025 show, giving us the perfect base to meet with developers, publishers, and partners from across the global gaming industry.
**Our Booth: A Hub for Collaboration
**Over the four-day event, our booth became a gathering point for conversations about game marketing, Western market expansion, and how to scale titles from early launch to global success. We had the chance to sit down with both long-term partners and new faces, discussing everything from user acquisition strategies to creative campaigns that stand out in a crowded market.
**The Best Part: Meeting Everyone
**As much as we love running campaigns and crunching data, nothing beats face-to-face conversations. From quick chats on the show floor to in-depth meetings about upcoming launches, ChinaJoy gave us a unique chance to connect directly with the people behind the games we’re excited about.
**Why We’re Here
**Our mission at Theorycraft is simple: help great games succeed globally. Whether it’s bringing Asian titles into the Western market, scaling an indie hit into a mainstream success, or crafting high-performance ad campaigns, events like ChinaJoy let us share our expertise while learning from others in the industry.
**Looking Ahead
**ChinaJoy 2025 wasn’t just an event - it was a reminder of the passion, innovation, and collaboration that make the gaming industry so exciting. We’re already looking forward to turning the conversations we had in Shanghai into real-world results for our partners.
If we didn’t get the chance to connect at the show, our (virtual) door is always open.
📩 Get in touch with us and let’s talk about how we can help your game grow.
