PUBG BATTLEGROUNDS - USER ACQUISITION
We helped KRAFTON scale user acquisition across Europe with targeted paid media campaigns, optimised creative, and region-specific strategies - bringing a surge of new active players into the game.
Drive user acquisition for PUBG: Battlegrounds across key European markets through high-impact paid media campaigns, with a focus on attracting and retaining active, engaged players.
THE GAME
PLAN
THE
PERFORMANCE
With real-time optimisation and smart audience targeting, we achieved efficient CPIs and strong retention rates. KRAFTON saw measurable growth in engaged players, with paid media quickly becoming a core driver of user acquisition success.
The campaign delivered strong results across key European markets, driving a significant increase in high-quality installs and active users.
Engaged users demonstrated high session frequency and extended playtime, reflecting deep involvement and long-term commitment to PUBG: Battlegrounds across the region.
Partnering with Theorycraft Marketing on our paid media campaigns was a genuinely smooth and productive experience. They brought sharp strategic thinking, a clear understanding of our goals, and executed with consistency across multiple projects. Their team felt like a natural extension of ours: responsive, pragmatic, and easy to work with. We saw measurable impact without unnecessary complexity.
Giulia Tolotti
KRAFTON
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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