Frostpunk 2
We built and executed a full-funnel global campaign for Frostpunk 2, supporting 11 bit studios across every stage of the launch lifecycle - from driving early wishlists and pre-orders to maximizing day-one sales and sustaining post-launch momentum.
Position Frostpunk 2 as one of the most anticipated PC releases of the year by combining strategic global marketing, high-impact creative, and paid media activations to drive wishlists, pre-orders, and launch-day sales. Working closely with 11 bit studios, we helped build a campaign that captured the scale, emotion, and intensity of the Frostpunk universe.
THE GAME
PLAN
THE
PERFORMANCE
The Frostpunk 2 campaign was a major success, with the game quickly becoming one of the most played and talked-about survival strategy titles on Steam. It topped the global charts during launch week, bringing in hundreds of thousands of players and earning widespread acclaim from both fans and press.
"Frostpunk 2 players surpass the original on Steam after just one day" - PCGamesN
Our full-funnel marketing strategy - combined with integrated performance tracking - played a key role in that success. By embedding measurement throughout the user journey, we were able to track real-time performance across wishlists, pre-orders, and sales. This data-driven approach allowed us to continually shift budget towards the highest-performing channels and creatives, ensuring every dollar worked harder. The result: maximum visibility, efficient scaling, and a launch that delivered both reach and results.
2m+
WISHLISTS
5m+
VIDEO VIEWS
100K+
PEAK CONCURRENT VIEWERS ON STEAM
Top 100%
ALL TIME TOP SELLERS ON STEAM
35K+
CONCURRENT PLAYERS
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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