PUBG X ASTON MARTIN
We helped KRAFTON amplify the PUBG x Aston Martin collaboration through expert brand partnership support and targeted paid media campaigns.
Promote the PUBG x Aston Martin collaboration featuring a video with Damon Hill and Wacky Jacky, alongside a partnership with Top Gear. Drive broad awareness and engagement through targeted paid media campaigns across key markets.
THE GAME
PLAN
THE
PERFORMANCE
The campaign generated millions of video views and high engagement across YouTube, Twitter, and paid media channels, significantly increasing awareness of the PUBG x Aston Martin collaboration.
Our targeted approach delivered strong click-through rates and drove substantial traffic to key landing pages. Audience retargeting boosted viewer retention and deepened campaign impact.
The further collaboration with Top Gear expanded reach to automotive fans, while positive social sentiment and increased brand mentions highlighted the campaign’s broad appeal. Overall, the campaign successfully elevated brand visibility, engaged multiple communities, and delivered measurable growth in both awareness and audience interaction.
Partnering with Theorycraft Marketing on our paid media campaigns was a genuinely smooth and productive experience. They brought sharp strategic thinking, a clear understanding of our goals, and executed with consistency across multiple projects. Their team felt like a natural extension of ours: responsive, pragmatic, and easy to work with. We saw measurable impact without unnecessary complexity.
Giulia Tolotti
KRAFTON
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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