Theorycraft is Heading Back to ChinaJoy 2026 🎮
We're excited to announce that Theorycraft will be returning to ChinaJoy 2026, taking place July 31 - August 3 at the Shanghai New International Expo Centre (SNIEC). This will be our second year exhibiting at ChinaJoy, and we couldn't be more thrilled to be back on the show floor.
You'll find us at:
📍 Hall W4 | Booth E505
Come say hi - we'd love to see you there.
Why We're Back
Last year's ChinaJoy gave us an incredible first look at just how much energy, ambition, and opportunity exists at the intersection of Asian digital entertainment and global audiences. This year, we're returning with an even sharper focus: helping ambitious Asian companies expand into Western markets through paid media, creative, and celebrity and brand partnerships.
As one of Asia's largest gaming and digital entertainment expos, ChinaJoy is the perfect place for these conversations. It's where developers, publishers, and brands from across the industry come together - and where we get to sit down face-to-face with the people building the next generation of global entertainment.
What We're Looking Forward To
Reconnecting with existing clients. Nothing beats an in-person conversation. We're looking forward to catching up with the partners we've worked alongside over the past year, hearing how their growth in Western markets is going, and talking through what's next.
Meeting new faces and exploring new business. If you're a studio, publisher, or brand looking to break into Western markets — or you're already there and want to scale smarter — we want to talk. Whether it's paid media strategy, creative production, or celebrity and brand partnerships that resonate with Western audiences, this is exactly the kind of work we live for.
Swapping notes on where the industry is heading. ChinaJoy always offers a great pulse check on where digital entertainment is headed next, and we're excited to soak it all in.
What We Do
Theorycraft helps Asian companies successfully expand into Western markets by combining:
- Paid Media - performance-driven campaigns built for Western platforms and audiences
- Creative - content and campaigns that translate culturally, not just linguistically
- Celebrity & Brand Partnerships - connections that build credibility and cultural relevance fast
If you're an Asian company looking to grow your footprint in the West, this is the exact conversation we want to have with you at ChinaJoy.
Let's Meet Up
We'll be at Hall W4, Booth E505 for the full run of the show, July 31 - August 3. Whether you're a current client, a past conversation we never quite finished, or someone brand new to Theorycraft, stop by - we'd genuinely love to meet you.
See you in Shanghai! 🇨🇳✨
Want to book time with the Theorycraft team at ChinaJoy 2026? Reach out ahead of the show to schedule a meeting at our booth.
