TheoryCraftMarketing - Digital Marketing & Creative Agency

Warhammer: Vermintide 2

We partnered with Fatshark to support Warhammer: Vermintide 2 with targeted paid media campaigns, driving sustained player acquisition and boosting engagement around launch.

THE BRIEF

Support the global launch of Warhammer: Vermintide 2 with high-impact paid media campaigns focused on user acquisition and long-term engagement. Additionally, assist with developing and testing video creative assets to identify the most effective content for driving results.

THE GAME

PLAN

We ran highly engaging video and banner campaigns on Facebook, Instagram, YouTube and DV360 to capitalise on the buzz around the game and nurture top funnel audiences into game purchasers. Constantly monitoring audience segments using custom URL parameters, we were able to manually optimise audience interests/behaviours based on game sales and ROAS. In order to track and attribute campaigns to game sales, we integrated a specialised SDK tracking system that allowed us to monitor performance of our paid media, allowing us to scale up and optimize to achieve a positive ROAS. Working closely with our creative studio, we developed a range of video assets using gameplay footage, then conducted A/B testing to identify the most effective creatives. This data-driven approach allowed us to continuously optimize campaigns for performance, driving high-quality installs and maximizing return on ad spend.

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THE

PERFORMANCE

The campaign was a clear success, driving strong user acquisition and boosting global sales for Warhammer: Vermintide 2.

Thanks to robust tracking and attribution, we gained valuable insights into which channels and creatives delivered the best results, enabling us to optimize spend efficiently across markets.

The game saw significant uptake in key regions worldwide, with increased player engagement and positive feedback from the community. Our data-driven approach ensured sustained growth, helping Vermintide 2 maintain its position as a leading cooperative action title globally.

MONTH 1 SALES

113k

POSITIVE REVIEWS

104k

PEAK STEAM PLAYERS

80m+

VIDEO VIEWS

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