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THE RIFTBREAKER

THE RIFTBREAKER

We partnered with EXOR Studios to support The Riftbreaker with a full-funnel campaign - building pre-launch hype, driving Steam wishlist growth, and running paid media campaigns at release to maximise visibility and player acquisition globally.

THE BRIEF

Support key PR beats for The Riftbreaker with targeted paid media and community management, aiming to amplify reach, drive Steam wishlist growth, and keep the game top-of-mind with core strategy and survival audiences ahead of launch for key markets across US, Europe and Asia.

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THE GAME

PLAN

We combined engaging social media content with targeted paid advertising to drive Steam wishlist growth for The Riftbreaker. Building momentum pre-launch, we then scaled paid campaigns at release to maximize visibility and convert interest into sales, ensuring sustained engagement throughout the launch window.
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THE

PERFORMANCE

Our blend of engaging social content and targeted paid ads drove strong traffic to the store page, with high click-through and conversion rates.

The campaign successfully generated over 300,000 Steam wishlists for The Riftbreaker, significantly boosting the game’s visibility ahead of launch.

This momentum carried through to launch, resulting in solid sales and active community engagement that helped establish a loyal player base from day one.

Performance 0

300k

WISHLISTS

15m+

IMPRESSIONS

90%

POSITIVE REVIEWS

500k+

ACTIVE PLAYERS

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LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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