THE ALTERS
We worked with 11 bit studios on The Alters to build pre-launch hype, drive wishlist growth, and support a high-impact release campaign through targeted paid media.
Support the launch of The Alters by building early awareness and wishlist momentum ahead of release, then drive strong visibility and player acquisition through targeted paid media during the launch window.
THE GAME
PLAN
THE
PERFORMANCE
The Alters campaign delivered exceptional results, translating strong pre-launch momentum into an impactful debut. The game quickly reached over 800,000 wishlists, securing a spot among the most anticipated titles on Steam.
At launch, it climbed to #43 on the global Steam Top Sellers chart and reached a peak of 22,000 concurrent players, reflecting strong engagement and community interest.
Critically and commercially well received, the game earned a 90% positive rating on Steam, with glowing reviews highlighting its unique concept and emotional depth. The campaign successfully converted awareness into action, driving high-quality traffic, strong week-one sales, and sustained interest across the platform.
800k+
WISHLISTS
90%
POSITIVE RATINGS
#43
STEAM TOP SELLER
70m+
PEOPLE REACHED
22k
CONCURRENT PLAYERS
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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