SUBNAUTICA 2
We crafted a focused campaign to raise awareness of Subnautica 2’s announcement across Europe, combining targeted messaging and integrated media to engage and excite the core audience ahead of launch.
Execute a large-scale YouTube campaign across Europe to boost Subnautica 2’s visibility, reaching core audiences with engaging video content to drive awareness and excitement around the game announcement.
THE GAME
PLAN
THE
PERFORMANCE
The campaign achieved robust performance across all key metrics, generating millions of video views with consistently high viewability and strong average watch times.
Through rigorous A/B testing and real-time optimizations, we identified the most effective creative lengths and formats, which boosted engagement rates and click-throughs.
Brand awareness studies confirmed a significant lift in ad recall and audience interest, successfully building excitement and anticipation for the Subnautica 2 announcement across multiple European markets.
10m+
VIDEO VIEWS
44M+
PEOPLE REACHED
-11%
CPM COST TARGET
Partnering with Theorycraft Marketing on our paid media campaigns was a genuinely smooth and productive experience. They brought sharp strategic thinking, a clear understanding of our goals, and executed with consistency across multiple projects. Their team felt like a natural extension of ours: responsive, pragmatic, and easy to work with. We saw measurable impact without unnecessary complexity.
Giulia Tolotti
KRAFTON
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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