Sniper: Ghost Warrior Franchise
We supported CI Games in promoting the Sniper: Ghost Warrior franchise sale through targeted paid media campaigns, driving traffic to storefronts and boosting global sales by reaching both loyal fans and new audiences.
CI Games approached us to help promote their Sniper: Ghost Warrior franchise sale through digital marketing, aiming to increase visibility, drive traffic to key storefronts, and boost global sales across both new and returning player segments.
THE GAME
PLAN
THE
PERFORMANCE
The campaign delivered impressive results, driving a 60% increase in sales during the franchise promotion period.
Traffic to the Steam page surged, with our real-time tracking and optimisation allowing us to focus budget on the most effective channels and audiences.
This data-led approach ensured high ROI, re-engaging the existing fanbase while successfully introducing Sniper: Ghost Warrior to new players across key markets.
60%
SALES UPLIFT
20m+
PEOPLE REACHED
8m
VIDEO VIEWS
300k+
CLICKS TO SALE PAGE
Theorycraft Marketing has always been highly dependable when collaborating on previous paid media campaigns, and provides great communication throughout.
Ryan Hill
CI Games
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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