TheoryCraftMarketing - Digital Marketing & Creative Agency

ODDWORLD: SOULSTORM

We partnered with Microids to support the global release of Oddworld: Soulstorm, delivering full-funnel paid media campaigns to drive awareness, pre-orders, and launch sales for both the standard and limited edition versions across PC and console platforms.

THE BRIEF

Microids engaged us to lead the digital marketing strategy for Oddworld: Soulstorm, with a focus on building global awareness, driving pre-orders, and supporting launch-day sales for multiple editions of the game. The campaign needed to engage both long-time franchise fans and new players across key markets.

THE GAME

PLAN

We developed and executed a global paid media campaign spanning display, social, video, and programmatic channels. Messaging was tailored to highlight both the standard and collector’s editions, with a strong focus on creative variety and localisation for priority territories. A/B testing across formats helped us refine performance, while strategic media planning ensured maximum reach leading up to and during launch. Real-time tracking allowed us to adjust targeting and budgets based on pre-order momentum and sales trends.

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THE

PERFORMANCE

The campaign delivered strong results worldwide, significantly increasing awareness and driving pre-orders across both digital and physical editions. Limited edition versions saw high demand thanks to targeted messaging and premium placements.

Our full-funnel approach ensured Oddworld: Soulstorm reached both nostalgic fans and new players with tailored, high-impact creative.

The game achieved a strong launch performance, with above-average CTRs and store traffic, supported by consistent paid media exposure across key gaming audiences and regions.

$500k

REVENUE

50m

IMPRESSIONS

30m

VIDEO VIEWS

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