TheoryCraftMarketing - Digital Marketing & Creative Agency

Jurassic World Aftermath

THE BRIEF

Support Jurassic World: Aftermath with a targeted digital campaign to boost awareness and user acquisition among virtual reality players, using platform-specific strategies, audience insights, and direct media partnerships to reach high-value VR and Nintendo Switch users.

THE GAME

PLAN

We executed a multi-platform campaign with a strong focus on VR and Nintendo Switch native audiences, using direct media buys on high-traffic VR/Switch platforms and content hubs. Strategic audience segmentation and data analysis allowed us to tailor messaging and creative to VR/Switch enthusiasts, while ongoing performance tracking ensured that spend was continually optimised toward the best-performing channels.

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THE

PERFORMANCE

The campaign successfully increased visibility among core VR and Switch audiences, driving a marked uplift in store page traffic and a strong conversion rate to purchases.

Our targeted media strategy resulted in efficient CPAs and high engagement, while direct partnerships with VR and Nintendo Switch websites ensured premium placements.

The campaign helped solidify Jurassic World: Aftermath as a must-play experience for VR and Switch gamers and strengthened its presence in a competitive niche market.

100k+

CLICKS TO STORE PAGE

5m+

VIDEO VIEWS

WORLDWIDE DOWNLOADED PSVR GAME

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