ISLANDERS
We partnered to support the console and Steam launch of ISLANDERS, executing targeted paid media campaigns throughout the launch window to build awareness, drive user acquisition, and maximize visibility across key platforms.
Support the launch of ISLANDERS on console and Steam through focused digital marketing efforts aimed at generating buzz, increasing game downloads, and engaging both new and existing fans during the critical launch period.
THE GAME
PLAN
THE
PERFORMANCE
The campaign coincided with ISLANDERS receiving critical acclaim for its unique minimalist design and relaxing gameplay, which helped fuel strong word-of-mouth and positive reviews.
This momentum translated into impressive sales across both Steam and console platforms, with the game quickly building a dedicated player base.
Our targeted paid media efforts maximized visibility and efficiently drove downloads, contributing to a successful launch that established ISLANDERS as a standout indie title in the strategy and city-building genres.
15m+
IMPRESSIONS
5m+
VIDEO VIEWS
15k
POSITIVE REVIEWS ON STEAM
Theorycraft Marketing became a hugely important part of our team. I could trust them with everything I threw at them and was impressed by their attentiveness!
Laura Barnwell
Coatsink
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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