TheoryCraftMarketing - Digital Marketing & Creative Agency

GREEN HELL - SPIRIT OF AMAZONIA

We partnered with Creepy Jar to support Green Hell across multiple beats, including base game and DLC promotions on both PC and console. Through targeted paid media and platform-specific strategies, we helped drive awareness, re-engage players, and boost sales during key promotional windows.

THE BRIEF

Promote the Green Hell base game and new DLC launches across PC and console through strategic digital marketing. The goal was to drive sales, reach new players, and reactivate the existing fanbase during key sale periods and content drops.

THE GAME

PLAN

We executed a multi-platform paid media campaign timed around franchise sales and DLC launches. Using tailored creative for each platform, we engaged both new and returning players through high-impact display, video, and social placements. Audience targeting was refined with real-time performance data, allowing us to optimise spend and messaging for each channel - driving maximum impact across Steam, PlayStation, and Xbox ecosystems.

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THE

PERFORMANCE

The campaign drove strong sales spikes across both PC and console, with efficient cost per acquisition and a noticeable uptick in reactivated players.

Paid media contributed to high traffic volumes on storefronts and helped increase visibility during competitive promo periods.

By tailoring messaging and creative to each platform and audience, we ensured Green Hell and its DLCs reached new heights across every release beat.

70k+

POSITIVE STEAM REVIEWS

3.5m

SALES

20k

STEAM PLAYER PEAK

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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